Advertising device



May 25 1926. 1,586,338

- J. N. STORE ADVERTISING DEV ICE Filed Oct. 21, 1924 2 Sheets-Sheet 1 awoewtoz JOHAN NICQLM STORE J. N. STORE ADVERTISING DEVICE May 25 ,1926.' 1,586,338

Filed Oct. 21. 1924 2 Sheets-Sheet 2 amvewto'z JOHAN N ICOLAI STORE 33x abtomm W W Patented May 25, 1926.

UNITED STATES PATENT OFFICE.

JOHAN NICOLAI stress, or oHnIsTIANIA, NORWAY.

ADVERTISING DEVICE.

Application filed October 21, 1924. Serial No. 744,868.

vention is'to provide an especially simplitied and effective form of device.

In the accompanying drawings, I have illustrated two forms of substantially the same embodiment ofthe improvements.

In each of the forms, I picture a human head and illustrate the effect on such head of the article or object to be advertised. It

will be understood, however, that my improvements may be used for advertising in Fig. 1, a device for advertising a shav" mg razor, and the effect of the use of the same; in Fig. 2, I show a device for advertising a liquid for treating the hair or the scalp of a human head, and the effect of the use of the same. Both views are front views. t

The razor advertised is illustrated in Fig. 1, as being used to shave the bristly chin of a man. In Figure 2, the bottle advertised is shown as apparently applying'a liquid to a bald head of a man. The two devices are essentially alike, but differ in that, referring to Fig. 1, the axis of movement of the article advertised is below the representation of the human head, while in Fig. 2, the

axis of movement of the representation of the artlcle 1s above the representation of such head.

Referring, particularly, to Fig. 1, A illus- Z trates a suitable frame, having a circular opening, B in the front thereof. C illus trates a disk preferably snugly fitted to revolve in that opening. D illustrates a double-faced human head, or one having a plurality of facial portions, one, E, illustrated as having a bristly beard, and another facial portion, F, illustrated as being destitute of hair. In any usual manner, the disk, B is turned, in the direction indicated by the arrow (in this instance, anti-clockwise, so as to successively present the facial port-ions, E and F, at a common point, 0, so as to first apparently present ,a. bristly human chin and then to apparently present a shaven chin. The double-faced head is shown as havingbut two ears, H and H, and but twoeyes, I and I, the ears and the eyes being common to the two faces, and

serving for either when brought to any displayed position. The picture carried by the disk is shownas having two oppositely dis-.

posed noses,'J and J, while one facial portion is shown as having a scowling mouth, illustrated at K, the other facial portion being shown ashaving a smiling mouth, K. As shown, the eyebrows ofeither facial portion are utilized'to increase either the happy or the scowling' expression of the facial portion pr'esentedto View, at O. Thiswill be more clearly understood, when examining the facial portions positioned as in Figure 1, in which L and L illustrate eyebrows in a scowling position and the face has seowling wrinkles (M and M) underneath the eves. whichis the effect obtained by giving F igure 1 a half-turn-it is seen that M and M become eyebrows and L and L become smiling wrinklesunderneath the eyes, both cong ributing to the happy expression of the .ace.

The body C may be turned or otherwise moved either continuously or intermittently. Referring to Fig. 1, the two facial ends, F and E, may be successively brought to and temporarily detained at rest at about the point 0, so as to afford opportunity to observe, in one case, the bristly condition of the chin and-the working of a razor thereon, and in the other case, to observe the shaved condition of what is pictured as the same chin. 1

Upon giving the disk ahalf-turnmeans for appearing to operate upon afacial portion, the operations whereof are timed, in the case of Fig. 1, to apparently work upon or treat the bristly chin E.

In said Fig. 1, I illustrate a holder P, (specially, a'cut-out representing a hand) and an illustration of a safety razor Q held by said hand. Instead of an illustration of a razor, an actual razor may be carried by the picture of the hand. The mentioned body, P, is pivoted to move about the axis R, in the direction of the lower arrow, the relation of the parts being such that the razor, or-the picture, Q, will be passed in front of the lower portion (the unshaven portion) of the face of body C, and will continue its swing so as to pass behind a front lower :panel, A, 0-1 the frame or carried thereby. The sweep'of the body I may be continuous or intermittent.

It will be plain that the device of Fig. 1, is intended to illustrate a safety razor (a article advertised) as sweeping inv Contact with an unshaven chin, and then toillustrate-by giving a halt-turn to the body, C-the thorough shaving effect of the use of the razor thus advertised.

The bodies C and P are shown as driven belts, S and T.

Referring to Fig. 2, it is obvious that the body U is intended to illustrate the eltect of using a liquid (advertised) upon a bald head. In the position shown, the head is illustrated as bald. After a sweep of the body Y across the bald portion, the body, C, is given a hal f-tu-rn, and the head is shown as covered by a growth of hair, the interence being that the hair-growth is due to the liquid advertised and supposed to have been in the holder U. The two holders are driven by belts S and T, or by any other means.

messes "tion ot-a movablebody exhibiting a portion of a subject apparently to be treated and another POltIOIl winch has apparently been treated, a second movable body bearing a representation of an article to be advertised, and means for moving the second-mentioned body relatively to that portion oi. the first-mentioned body that is apparently to be treated.

2. In an ad *ertising device, the combination of a movable member exhibiting representationeoi two facial portions one apparently bearinghairand the other apparently without hair, a movable representation ot an article to be advertised and means for moving; the second-mentioned representation rela ively to one of the aforesaid facial portions.

In testimony whereof, I have slgncd my name to this specification.

JOHAN STORE. 

